Google Ads management with clear structure and honest reporting
Google Ads can buy visibility while SEO compounds. ENZORA sets up accounts, campaigns and conversion tracking so you know what spend produces enquiries, without promising a fixed cost per lead. Accounts are structured so you can read reports without a jargon dictionary. We explain why a keyword was paused or a budget shifted, and we tie recommendations back to landing pages you control. If ads point at broken forms or slow mobile templates, we fix those first because media spend cannot outrun a bad page.
Account structure that stays readable
We separate brand, competitor and generic service campaigns where it makes sense. Budget follows business priority, not Google’s default suggestions.
Keywords and negatives
Search terms are reviewed regularly. Negative keywords cut waste from irrelevant queries. Match types are chosen for control versus scale based on your budget.
Ads and landing pages
Ads point to landing pages or focused site URLs with message match. Extensions use real phone numbers and locations you serve.
Tracking
Conversions import from Analytics or CRM where possible. Call tracking may be recommended for service businesses.
Optimisation rhythm
Weekly checks early on, then bi-weekly or monthly depending on spend. Reports show spend, clicks, conversions and notes on what we changed.
Compliance
We avoid misleading claims and restricted categories. You approve ad copy before launch.
Combine ads with SEO audit work so paid and organic do not fight over the same broken pages.
Landing experience and quality score
Quality Score ties to expected click-through rate, ad relevance and landing page experience. We improve all three together rather than bidding harder on weak pages. Where Quality Score is low we fix pages before scaling budget.
Seasonality and promos
Retail peaks, tax season or weather-driven services get calendar plans so budgets rise and fall intentionally. Promo extensions match offers on your site to avoid disapprovals.
Transparency on fees
You see ad spend separate from management fees. We do not mark up Google’s media cost. Invoices show what ran, what paused and what we recommend next month.
Handoff if you bring ads in-house
Account ownership stays yours. If you graduate to an internal team we document campaign logic and provide a transition call.
Shopping and feed campaigns
When you sell products we connect Merchant Center hygiene with ads: disapproved items, missing GTINs and weak titles are fixed before budget flows to Shopping. Performance Max asset groups get real headlines, not placeholders.
Call-only and lead forms
Service businesses sometimes need call extensions without sending traffic to a weak page. We structure call-only campaigns with clear schedules matching your office hours.
Shared learning with SEO
Organic and paid search share query intent. We share Search Console insights with ads work so you do not pay for keywords you already rank for on page one, unless you want defensive coverage on brand terms.
When to start ads
Start when your offer, fulfilment and tracking are ready. We will delay launch if forms fail or mobile speed is poor because that burns budget and teaches the algorithm the wrong lessons.
Budget pacing and learning phase
New accounts need room to gather conversion data. We set expectations on learning periods and avoid panic changes in the first two weeks unless something is clearly broken, such as billing errors or disapproved ads.
Deliverables
- Account and campaign structure document
- Ad copy and extension set
- Conversion tracking setup
- Search term and negative keyword lists
- Regular performance summary
How it works
- Goals, budget and offer discovery
- Tracking and landing page readiness
- Campaign launch with limited spend test
- Optimise and scale with your approval
Who it is for
- Local service firms needing leads this month
- Ecommerce brands promoting hero SKUs
- B2B teams with a defined offer and sales follow-up
Common questions
What budget do I need?
Many service accounts start meaningful testing from a few hundred dollars per month plus management; we will be direct if budget is too low for your market.
Do you guarantee leads?
No. We report what happened and recommend next steps.
Who owns the account?
You do. ENZORA manages with access you can revoke.
Performance Max or Search only?
Depends on offer and creative assets. We explain trade-offs before enabling PMax.
Can you work with my existing agency?
We can audit structure or take over with a transition plan.
Do you run Display or YouTube?
We focus on Search and Shopping first. Video and Display are added when creative assets and budget support them.
How often do you change bids?
Frequently early in a campaign, then on a steady rhythm tied to your spend level and seasonality.
What if my site is slow?
We pause scale and fix landing experience. Sending paid traffic to slow pages wastes budget.
Do you write negative keywords forever?
We maintain lists while managing the account; if you pause management, we export the latest list for you.
What reporting do we get?
Clear summaries with spend, conversions, cost per conversion and plain-language notes on changes. Raw exports available on request.
Can you train our marketing coordinator?
Yes. We can pair management with training hours so your team gradually takes over routine tweaks.
Talk to the team directly.
Related services
Explore nearby offers or see markets we serve.